Possumdown® is arguably the world’s rarest and most luxurious fibre. It is a special blend of wild brushtail possum fur and super-fine merino lambswool.
Possumdown is incredibly soft and light, yet much warmer and more water resistant than merino.
Brushtail possum fur is similar to polar bear fur because each minute fur fibre is hollow, so that it gives you superior insulation without all the bulk. In fact, wearing Possumdown feels like being inside an armoured cocoon of weightless warmth. Try some on and see for yourself.
We’ve taken this unique New Zealand super fibre from the wilds of New Zealand to the world and found that celebrities, designers and our valued customers appreciate Possumdown’s quality, luxury and longevity.
Many prefer Possumdown over angora and cashmere (both very common and grown anywhere in the world).
New Zealand is the only place on earth where brushtail possum fur can be legally harvested. So it remains extremely scarce on a global basis. You could say it’s the pink diamond of eco-luxury fibres.
By wearing Possumdown you’ll be helping to protect New Zealand’s natural plant and wildlife from being desecrated by the brushtail possum —an introduced species that feeds on our native trees and bird’s eggs.
There is only one Possumdown. Wear the original.Possumdown – it’s a bit wild.